Ghostery Privacy is the simplest, most comprehensive way to give consumers clear disclosures and control over how their data is collected and used on sites and in ads.
It’s the only technology that is built from the ground up to help companies navigate Self-Regulatory “AdChoices” Programs in the US and EU, and the EU ePrivacy Directive. Our technology is the first endorsed by the Digital Advertising Alliance (DAA) and the European Interactive Digital Advertising Alliance (EDAA) as a standard method for providing evidence of compliance with the Self-Regulatory Principles.
Ghostery Privacy also helps you grow your business. When you empower consumers with transparency and control, 48% are more likely to purchase from your brand.
Click here to see a live implementation of Ghostery Enterprise Site Notice.
US Privacy Controls
The Digital Advertising Alliance (DAA) is in the early stages of rolling out the mobile end of the Self-Regulatory Program. Ghostery Enterprise enables a simple, comprehensive approach to assuring consumer privacy across mobile sites and apps now, and ensures you’ll be compliant when the new mobile principles start to be enforced. The basic principles—transparency and control—will be the same.
- Reliable: Ghostery Enterprise is the AdChoices leader serving billions of daily impressions
- One tag, cross-platform and device: Seamlessly delivers the right experience
- Simple: No SDK installation
- Universal: no single ID or opt-out approach required—accommodates each partner’s approach
- All environments: apps and mobile browsers
- Wide deployment with leading mobile networks like Rocket Fuel, Tapad, ActionX
- No new contract or addendum required for existing clients
EU Privacy Controls
For Ad Notice
Ghostery Enterprise Ad Notice, delivered via the “Advertising Option Icon,” allows you to give consumers clear, comprehensive information about an ad — including detail on the companies behind it — and control over how their information is used.