Ghostery Privacy is the simplest, most comprehensive way to give consumers clear disclosures and control over how their data is collected and used on sites and in ads. It’s the only technology that is built from the ground up to help companies navigate Self-Regulatory “AdChoices” Programs in the US and EU, and the EU ePrivacy Directive. Our technology is the first endorsed by the Digital Advertising Alliance (DAA) and the European Interactive Digital Advertising Alliance (EDAA) as a standard method for providing evidence of compliance with the Self-Regulatory Principles.
Ghostery Privacy also helps you grow your business. When you empower consumers with transparency and control, 48% are more likely to purchase from your brand. Click here to see a live implementation of Ghostery Enterprise Site Notice.
US Privacy Controls
The Digital Advertising Alliance (DAA) is in the early stages of rolling out the mobile end of the Self-Regulatory Program. Ghostery Enterprise enables a simple, comprehensive approach to assuring consumer privacy across mobile sites and apps now, and ensures you’ll be compliant when the new mobile principles start to be enforced. The basic principles—transparency and control—will be the same.
- Reliable: Ghostery Enterprise is the AdChoices leader serving billions of daily impressions
- One tag, cross-platform and device: Seamlessly delivers the right experience
- Simple: No SDK installation
- Universal: no single ID or opt-out approach required—accommodates each partner’s approach
- All environments: apps and mobile browsers
- Wide deployment with leading mobile networks like Rocket Fuel, Tapad, ActionX
- No new contract or addendum required for existing clients
EU Privacy Controls
In-App Consent Notice: A trust building tool for compliance with the ePrivacy Directive
It’s a mobile world. Your customers are on the move. And when they access your US or EU built app anywhere in the European Union (EU), your tracking practices need to be compliant with the EU’s ePrivacy Directive, which requires apps to provide notice of tracking technologies and obtain consent from the user. If your mobile app isn’t in compliance with the EU’s ePrivacy Directive, your company could face enforcement action by a data protection authority in the EU.
Ghostery’s In-App Consent Notice is the Safety Net you need across the EU.
Ghostery created its groundbreaking In-App Consent Notice to help solve the ePrivacy Directive’s notice and consent requirements. Its one-of-a-kind technology allows you to:
- Give sufficient notice and obtain consent
- Build consumer trust through control of app-based tracking
Like Ghostery’s industry-standard Site Notice product, In-App Consent Notice is flexibly designed so the customer can easily build and deploy the app-based compliance and transparency tool. Take action today. Ensure your app is EU-compliant wherever it is downloaded.
For Ad Notice
Ghostery Enterprise Ad Notice, delivered via the “Advertising Option Icon,” allows you to give consumers clear, comprehensive information about an ad — including detail on the companies behind it — and control over how their information is used.